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Use Your Website to Gift Your Clients all Year Long
The ultimate goal of promoting online is to have more folks find and buy your products and services. If they like what you do, they’ll tell their friends, and that grows your business. Here are a few...
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8 Ways to Use Blogging as an Interactive Marketing Tool
Today I’m delighted to feature one of my fave online marketing gurus, Dana Lynn Smith. I’ve known Dana for a few years and we met through social media. Ever since, she has been my go-to person for...
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Jazz up Your Posts with Easy HTML
If you post online, you’re bound to come across situations where knowing just a wee bit of HTML would help you get noticed. Or, sometimes your site’s text editor inputs goofy code that messes with your...
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Problogger’s Guide to your First Week of Blogging Review
I got this new book from Darren Rowse (aka ProBlogger) when it first debuted and have been eager to dig through it because I’m always on the hunt for outstanding resources for my WordPress training...
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Launch a Community to Grow a Business
The tide is turning again in online promotion. Several A-list bloggers and other influencers are advising that you should stop selling and focus your efforts on creating community. Chief among them is...
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Make a Point with Blockquote
One of the most underused icons in the WordPress text editor is blockquote. And, it’s not just for citing another’s quotation. You can use it to highlight a main take-away point for your readers or...
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Why I Don’t Dumb Down Content
If you read enough blogs for online marketing, you’ll eventually get the idea that it’s best to create posts that can be scanned quickly, have short sentences, and only graze the surface of a topic....
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Take the Harry and David Approach to Your Business
This time of year, you’ve probably seen a Harry and David catalogue, or even been the lucky recipient of one of their wonderful baskets. Take a good look at that catalogue because it’s full of...
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Every Page on Your Site is a Sales Page
Online marketing gurus tell you to make a special sales page for any product or service that you offer. But the truth is, every page on your site is a sales page and you need to format it as such....
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Cheap and Easy Isn’t Either with Website Ownership
You can have a website in a day without knowing anything. That statement makes me want to laugh, then cry, then throw things. I know how silly it is. I know how sad it is that so many new site owners...
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How to Show Up Everywhere Online Consistently
One of the best compliments you can receive as an online marketer is, “I see you everywhere!” There are tricks to creating a consistent presence online and that directly impacts your branding. See how...
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Benefits of Blogging a Book – Interview with Nina Amir
I’m delighted to host author and coach, Nina Amir during her blog tour for her new book, How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time. Read the interview to see how you...
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Vary Anchor Link Text to Avoid Penguin Penalty
Keyword stuffing and overuse of keywords are just two of the penalties in Google’s recent Penguin update. One of the ways to avoid that penalty is to vary the use of the keywords in anchor links that...
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Write Alluring Headlines That Get Clicks
Are your post titles good enough to help your site get found and read? That is, after all, their main purpose. Great headlines take thought and planning. Here are tips for crafting headlines that are...
View ArticleWhy Bloggers Need to Think Like Publishers
Content marketing success requires learning the business of content. Over the years I’ve been in the business of music, books, carving, blogging, and training. And I’ve gained international recognition...
View ArticleWhat Kind of Website Owner Are You?
Being a DIY site owner is more challenging than ever now. Gone are the days of cheap hosting and hands off maintenance. WordPress, security, performance, SEO, conversion, and social media integration...
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